{"id":26,"date":"2016-08-09T07:37:43","date_gmt":"2016-08-09T07:37:43","guid":{"rendered":"https:\/\/themify.me\/demo\/themes\/ultra-restaurant\/?page_id=5632"},"modified":"2021-03-30T10:59:58","modified_gmt":"2021-03-30T10:59:58","slug":"market-innovation-2","status":"publish","type":"page","link":"https:\/\/optea.com\/arho\/market-innovation-2\/","title":{"rendered":"Market"},"content":{"rendered":"<div id=\"themify_builder_content-26\" data-postid=\"26\" class=\"themify_builder_content themify_builder_content-26 themify_builder\">\n\n    \t\n\t\t<!-- module_row -->\n\t\t\t<div  class=\"themify_builder_row module_row clearfix module_row_0 themify_builder_26_row module_row_26-0\">\n\t\t\t\t                                <div class=\"row_inner \" >\n\n                                    \n\t\t<div  class=\"tb-column col-full first module_column tb_26_column module_column_0 module_column_26-0-0\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n    <!-- module divider -->\n    <div  id=\"divider-26-0-0-0\" class=\"module module-divider divider-26-0-0-0 solid    \" style=\"border-width: 1px;border-color: #ffffff;\">\n            <\/div>\n    <!-- \/module divider -->\n\n                        <\/div>\n                    \t\t<\/div>\n\t\t<!-- \/.tb-column -->\n\t\t\n\t\t\n                                <\/div>\n                                <!-- \/row_inner -->\n                        <\/div>\n                        <!-- \/module_row -->\n\t\t\t\n\t\t<!-- module_row -->\n\t\t\t<div  class=\"themify_builder_row module_row clearfix best-fit-image module_row_1 themify_builder_26_row module_row_26-1 tb_section-welcome\" data-anchor=\"welcome\">\n\t\t\t\t                                <div class=\"row_inner \" >\n\n                                    \n\t\t<div  class=\"tb-column col-full first module_column tb_26_column module_column_0 module_column_26-1-0\" >\n                                        \t\t<\/div>\n\t\t<!-- \/.tb-column -->\n\t\t\n\t\t\n                                <\/div>\n                                <!-- \/row_inner -->\n                        <\/div>\n                        <!-- \/module_row -->\n\t\t\t\n\t\t<!-- module_row -->\n\t\t\t<div  class=\"themify_builder_row module_row clearfix module_row_2 themify_builder_26_row module_row_26-2\">\n\t\t\t\t                                <div class=\"row_inner \" >\n\n                                    \n\t\t<div  class=\"tb-column col-full first module_column tb_26_column module_column_0 module_column_26-2-0\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n    <!-- module divider -->\n    <div  id=\"divider-26-2-0-0\" class=\"module module-divider divider-26-2-0-0 solid    \" style=\"border-width: 1px;border-color: #ffffff;\">\n            <\/div>\n    <!-- \/module divider -->\n\n\n\n<!-- module text -->\n<div  id=\"text-26-2-0-1\" class=\"module module-text text-26-2-0-1  repeat \">\n    \n    <h3 style=\"text-align: center;\"><u><b>Market Innovation Description:<\/b><\/u><\/h3>\n<p style=\"text-align: center;\">The ARHO Project, focuses in pushing the limits of the OHV AR HUD Technological development, especially in terms of large Field Of View (FOV) <u>optics<\/u>.<\/br>Furthermore, it ties up this development with AG <u>content<\/u> and usability feasibility in it\u2019s WP6 (AG Field Trials)<\/p>\n<\/div>\n<!-- \/module text -->\n\n\n<!-- module text -->\n<div  id=\"text-26-2-0-2\" class=\"module module-text text-26-2-0-2  repeat \">\n    \n    <h3 style=\"text-align: center;\"><u><b>Market Innovation \u2013 in a nutshell:<\/b><\/u><\/h3>\n<\/div>\n<!-- \/module text -->\n\t\t<div class=\"themify_builder_sub_row module_subrow clearfix sub_row_2-0-3\">\n\t\t                    <div class=\"subrow_inner \" >\n                                       <div  class=\"col4-2 sub_column module_column first sub_column_post_26 sub_column_2-0-3-0\"> \n                                                              <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-26-sub_row_2-0-3-0-0\" class=\"module module-text text-26-sub_row_2-0-3-0-0  repeat \">\n    \n    <h3><b>Reduction<\/b> of HUD System <b>Costs:<\/b><\/h3>\n<p>ARHO aims at standardising the HUD components, through a modular thinking of <b>optical building blocks <\/b>\u2013 also in terms of production (e.g. tools and inserts). Allowing e.g. <i>reusability<\/i> of HUD optical components, reducing the system design cost to the high-level function development.<\/p><\/div>\n<!-- \/module text -->\n                        <\/div>\n                                   <\/div>\n\t\t               <div  class=\"col4-2 sub_column module_column last sub_column_post_26 sub_column_2-0-3-1\"> \n                                                              <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-26-sub_row_2-0-3-1-0\" class=\"module module-text text-26-sub_row_2-0-3-1-0  repeat \">\n    \n    <h3>Stimulating the <b>emergence of <\/b><b>commodities<\/b><\/h3>\n<p>Furthermore, ARHO aims at stimulating the <b>emergence of <\/b><b><i>commodities <\/i><\/b><i>(e.g. content software, measurement methodology etc.)<\/i> within ARHO in the form of common-off-the-shelf supplier-provided, but not supplier specific building block modules.<\/p>\n<\/div>\n<!-- \/module text -->\n                        <\/div>\n                                   <\/div>\n\t\t                    <\/div>\n                <\/div><!-- \/themify_builder_sub_row -->\n                \t\t<div class=\"themify_builder_sub_row module_subrow clearfix sub_row_2-0-4\">\n\t\t                    <div class=\"subrow_inner \" >\n                                       <div  class=\"col4-2 sub_column module_column first sub_column_post_26 sub_column_2-0-4-0\"> \n                                                              <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-26-sub_row_2-0-4-0-0\" class=\"module module-text text-26-sub_row_2-0-4-0-0  repeat \">\n    \n    <h3><b>Ease of Integration<\/b>:<\/h3>\n<p>Since HUD systems are focused to improve HMI, ease of integration is considered as a basic requirement in all ARHO developments. ARHO targets therefore <b>light, thin, and smaller optical components<\/b> than todays state of the art.<\/p><\/div>\n<!-- \/module text -->\n                        <\/div>\n                                   <\/div>\n\t\t               <div  class=\"col4-2 sub_column module_column last sub_column_post_26 sub_column_2-0-4-1\"> \n                                                              <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-26-sub_row_2-0-4-1-0\" class=\"module module-text text-26-sub_row_2-0-4-1-0  repeat \">\n    \n    <h3><b>Reduction<\/b> in Future <b>development cycles:<\/b><\/h3>\n<p>ARHO enables pre-certification of the optical modules, reducing the timing for qualification of the overall system.<\/p>\n<\/div>\n<!-- \/module text -->\n                        <\/div>\n                                   <\/div>\n\t\t                    <\/div>\n                <\/div><!-- \/themify_builder_sub_row -->\n                \t\t<div class=\"themify_builder_sub_row module_subrow clearfix sub_row_2-0-5\">\n\t\t                    <div class=\"subrow_inner \" >\n                                       <div  class=\"col4-2 sub_column module_column first sub_column_post_26 sub_column_2-0-5-0\"> \n                                                              <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-26-sub_row_2-0-5-0-0\" class=\"module module-text text-26-sub_row_2-0-5-0-0  repeat \">\n    \n    <h3><b>Dependability:<\/b><\/h3>\n<p><b>\u00a0I<\/b>n visualization functions. Image quality characteristics as <b>brightness, FOV, <\/b><b>Eyebox<\/b> e.t.c. are in the centre of the development.<\/p><\/div>\n<!-- \/module text -->\n                        <\/div>\n                                   <\/div>\n\t\t               <div  class=\"col4-2 sub_column module_column last sub_column_post_26 sub_column_2-0-5-1\"> \n                                                              <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-26-sub_row_2-0-5-1-0\" class=\"module module-text text-26-sub_row_2-0-5-1-0  repeat \">\n    \n    <h3><b>Composability:<\/b><\/h3>\n<p>A modular approach is one of the main characteristics of the ARHO HUD platform.<\/p><\/div>\n<!-- \/module text -->\n                        <\/div>\n                                   <\/div>\n\t\t                    <\/div>\n                <\/div><!-- \/themify_builder_sub_row -->\n                                        <\/div>\n                    \t\t<\/div>\n\t\t<!-- \/.tb-column -->\n\t\t\n\t\t\n                                <\/div>\n                                <!-- \/row_inner -->\n                        <\/div>\n                        <!-- \/module_row -->\n\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Market Innovation Description: The ARHO Project, focuses in pushing the limits of the OHV AR HUD Technological development, especially in terms of large Field Of View (FOV) optics.Furthermore, it ties up this development with AG content and usability feasibility in it\u2019s WP6 (AG Field Trials) Market Innovation \u2013 in a nutshell: Reduction of HUD System [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - 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